Samoan Range - Announcement!

Media Release - Friday 31 October 2025

We are excited to share the new owners of TUSI Samoan stationery range - Noelene & Joe Tuala, proud owners of the award winning brand - PELE

PELE  is an award winning home-based, Pasifika-owned brand in South Auckland, combining Samoan and Tongan heritage with practical parenting wisdom.

While Noelene originally started PELE with a range of baby sleep blankets, the brand has grown to include homewares and now Pacific language stationery.  While we began TUSI focued on Samoan language stationery - the brand will be expanded under PELE to incorporate many Pacific languages, starting with connections to their own cultures - Samoan & Tongan. 

We are so excited to pass on the small brand we have built to PELE who we know will grow it to its fullest potential, supporting many to connect with and celebrate their Pacific languages & culture

Please support this amazing business where you will find the existing Tusi range, and subscribe and follow them because there are great new products coming before Xmas 2025 and more planned in the New Year!

Fa'afetai tele lava. Malo 'aupito.
Noeleen & the PELE family